15 | SEO for witches and Tarot readers with Brittany Herzberg
Today's episode is a bit different because my guest is not a Tarot reader or teacher, or an artist. It's a SEO specialist (which, by the way, stands for Search Engine Optimisation) whose approach helped me immensely with being found online.
So if you first came across my shop Las Vistas Tarot & More (and/or this very podcast!) through a search engine or even an AI search, that's because I implemented a lot of Brittany's advice - and I want the same for you, whether you are a Tarot reader, a witch, an artist, a deck reseller or anyone, really, who wants to be found online by people who've never heard about you before.
Have a listen to my conversation with Brittany Herzberg a.k.a. The SEO Queen, and if you feel like you need more Brittany in your online life, you can find her on her website brittanyherzberg.com, on Threads and Instagram at @brittany_herzberg, as well as on LinkedIn. And of course, listen to her The Basic B Podcast, wherever you listen to podcasts.
Host: Gosia Rokicka of Las Vistas Tarot & More
Guest: Brittany Herzberg, The SEO Queen
This podcast is sponsored by Las Vistas Tarot & More, an online shop with indie Tarot & Oracle Decks. For a 10% discount in the Las Vistas Tarot & More shop exclusive to podcast listeners, use code PODCAST10 at checkout.
To be up to date with Las Vistas Tarot & More news, join the inner circle and sign up to the newsletter.
Disclaimer:
Tarot readers, healers and practitioners of "woo" can offer valuable support, but they’re not substitutes for licensed mental‑health professionals. Listeners needing therapeutic help should seek accredited counsellors.
Mentioned in this episode:
The Tarot Fayre | 18 July 2026 | Brighton, UK
Come to The Tarot Fayre on Saturday 18 July in Brighton, UK. Book your tickets here: https://thetarotfayre.co.uk/tickets/ and, until 31 May, use the code TAROTANDMORE at checkout for £5 off. See you in Brighton in July!
Transcript
Hello, magical beings and creatures of the forest.
Speaker:Welcome to the Tarot and More podcast.
Speaker:I'm Goa, your host,
Speaker:and today I have a guest who is very different to the guests I have usually, and today's
Speaker:episode in general is a bit different.
Speaker:And I would like to do something like that every couple of months and invite a person who
Speaker:is not really inside of the tarot world,
Speaker:but who has some expertise which can be useful for people who are tarot readers or artists
Speaker:creating decks or shop owners like me,
Speaker:general witches and practitioners of various magical endeavors.
Speaker:And obviously we all,
Speaker:you know, we all live in a very modern world.
Speaker:We all, some in one way or another, work online.
Speaker:Even if people are actually working in person,
Speaker:they still need to be found online.
Speaker:Right?
Speaker:And I just think it is really useful to have some kind of outsider perspective.
Speaker:And today I have a first guest in this, well, let's call it a segment.
Speaker:She's called Brittany Herzberg and she is an SEO expert, an absolutely wonderful person who
Speaker:taught me quite a lot about SEO.
Speaker:And I came across Brittany in a very good
Speaker:moment, the right moment for me,
Speaker:when I was about to open my own shop, which previously existed only on Etsy and now it has
Speaker:its own website, lasvistas.co.uk and just before I actually opened this shop,
Speaker:I randomly came across Britney and her SEO.
Speaker:I think the first, first time it wasn't even a
Speaker:work workshop, it was some kind of presentation or a very small freebie or
Speaker:something like that.
Speaker:And I really, really vibe with her and I discovered she had a podcast which is called a
Speaker:Basic Bee.
Speaker:And yeah, I, I started listening.
Speaker:I realized that not only SEO seems doable,
Speaker:seems like something that can help me make my shop discoverable to people around the world.
Speaker:And also that actually Brittany is teaching it in a very, very easy to understand way.
Speaker:So I decided to invite her to my podcast so she can give some advice to all of you and
Speaker:especially to those of you who are self employed, who are working for themselves and
Speaker:who rely on being discovered by their customers and clients.
Speaker:So have a listen now to my conversation with Brittany Hesberg.
Speaker:Hello, Brittany.
Speaker:Great to have you here.
Speaker:Hi, I'm so excited to be here.
Speaker:I'm.
Speaker:Yeah, you are my first guest who is not a
Speaker:tarot reader, tarot teacher, or like creator of decks and artists.
Speaker:It's something completely different.
Speaker:So could you tell us more about yourself and what you're doing and what's
Speaker:your, what's your job?
Speaker:Sure. Yes. So for anyone who's ever heard of SEO,
Speaker:that is what I help people master, understand,
Speaker:implement on their websites so that they can get things like tarot cards.
Speaker:People can find them and purchase them from them or if they have a service, maybe if they
Speaker:have like tarot readings, people can find you online and book with you.
Speaker:So I got here through massage therapy and then copywriting for websites and blog posts and
Speaker:that kind of thing.
Speaker:But what I realized is that people don't really know what they don't know to help
Speaker:themselves get found online.
Speaker:So that's what I get to do now.
Speaker:And it's super useful.
Speaker:And we met because I was interested in that
Speaker:because obviously I have a tarot card shop and we want the shop to be found by people and
Speaker:people to come and buy cards.
Speaker:So I started getting interested in various ways how to improve my visibility.
Speaker:And I came across you, I think in some business bundle or something.
Speaker:And I just thought, oh, that's a person with a good vibe and clear way of expressing,
Speaker:explaining stuff.
Speaker:Yeah. And then it re.
Speaker:I, you know, I realized that SEO is not as
Speaker:difficult and as scary as I thought it is.
Speaker:So could you, like, let's imagine we have this tarot reader,
Speaker:for example, can be an artist,
Speaker:can be even a person like me who has a shop.
Speaker:But let's imagine a tarot reader because I
Speaker:know there is quite, quite a few in the audience and this person obviously wants more
Speaker:customers, more clients, more people to read to.
Speaker:And, and what should they do first?
Speaker:Like let's say someone maybe originally was only reading in like a local cafe or a, or a
Speaker:bookstore, but they want to start working online.
Speaker:They want to be, to be also found online.
Speaker:What is the most important thing they should do?
Speaker:We're going to start somewhere that you may not expect.
Speaker:So Gosha knows this, but not everybody may know this.
Speaker:I want you to get very, very clear on three answers.
Speaker:There's three questions that I'll ask you and I want you to get clear on them.
Speaker:So who is it that you help? Who is it that you really want to attract,
Speaker:stand out to get to purchase your decks or even do some readings for.
Speaker:That's question one.
Speaker:Then question two is, how are you going to
Speaker:help them? Do you want to offer certain readings for
Speaker:certain types of things?
Speaker:Like is it for.
Speaker:I don't know, I'm just making things up on the
Speaker:fly, which is always risky.
Speaker:But is there something perhaps with their
Speaker:business or something with their love life, what is it that you really want to draw people
Speaker:in for?
Speaker:Or if you have a deck that you've created and you're an artist.
Speaker:What is that deck about? Like, what stands out about it?
Speaker:What do you want that deck to get found for?
Speaker:And the last thing is what makes you different?
Speaker:What makes your deck different or special?
Speaker:Do you have maybe like a bigger book or more artsy book where you've included more drawings
Speaker:or something like that? Like, what is it that makes yours a little bit
Speaker:different?
Speaker:Because we all know there's so many different tarot readers, there's so many different tarot
Speaker:card decks and we want yours to stand out to the right people who are looking for that
Speaker:thing.
Speaker:So an example might be like, I love animals.
Speaker:I am all about different animals.
Speaker:So when I was looking for a tarot deck, that's one thing that I was very interested in were
Speaker:some like, force foresty kind of like animals like foxes and bears and that kind of thing.
Speaker:So that's what I was looking for.
Speaker:So when I was searching,
Speaker:those are the types of things that I was typing in.
Speaker:I have friends who have different kind of decks where it's maybe a little bit more with
Speaker:like archangels or something like that.
Speaker:Maybe it's more of an oracle deck.
Speaker:But the point is they have different themes
Speaker:for these different tarot card decks and we want yours to stand out for the person who's
Speaker:looking for that thing.
Speaker:So it's.
Speaker:It may seem a bit counterintuitive for some
Speaker:people that.
Speaker:Because normally you think, oh my God, I want to sell it to everyone.
Speaker:Like, I want everyone,
Speaker:I want everyone to buy.
Speaker:Especially with the deck, I guess because if
Speaker:you are a reader, you may, you might also as well.
Speaker:I can read about any topics.
Speaker:I just need money.
Speaker:I just need someone to come.
Speaker:So people tend to like,
Speaker:sometimes we tend to cast the net very wide because, oh, I don't want to alienate anyone
Speaker:because like anyone can be my customer.
Speaker:I work with people of any gender, I work with
Speaker:people with different interests and so on.
Speaker:I just want to be for everyone.
Speaker:But that's not really helping, right? Being.
Speaker:No,
Speaker:not at all.
Speaker:Not at all.
Speaker:And I mentioned that I was a massage therapist specifically because this comes up because I
Speaker:could massage anyone.
Speaker:I could work on like little kids.
Speaker:I could work all the way up to like 90 year olds.
Speaker:But that doesn't help me get booked, that doesn't fill my calendar, that doesn't bring
Speaker:in money, that doesn't actually help me help anyone.
Speaker:So you have to get a little specific in especially on like your web pages or your
Speaker:product listings or your service listings or even blog posts.
Speaker:If you're writing those so that the right people can find you.
Speaker:Because if it's just like I'm a tarot reader,
Speaker:great.
Speaker:What kind of reading, like, where are you located?
Speaker:What's the session going to be like, any of that stuff.
Speaker:So it's not that you're saying no to people, because that's one big fear that I hear people
Speaker:talking about is if I go and call out specific people or specific themes or whatever the
Speaker:thing may be.
Speaker:Oh no, I'm saying no to other people and I'm closing the door.
Speaker:And that's not the case.
Speaker:So you could say you've got a, you know, a tarot card deck that's like with forest
Speaker:animals or something like that.
Speaker:I'm just gonna go with that.
Speaker:But that doesn't mean that someone may not come to you and see that you have another deck
Speaker:or come to you for a certain kind of reading about their business.
Speaker:But that doesn't mean that they won't.
Speaker:You won't also attract people who are looking
Speaker:for some other type of reading.
Speaker:So I like to make that clear too.
Speaker:It's not that you're saying no to other things
Speaker:or other people or closing a door.
Speaker:It's that you're helping yourself stand out at
Speaker:least for a couple of things.
Speaker:And that will obviously attract other people as well.
Speaker:And also sometimes I can imagine that repelling wrong people may be not such a bad
Speaker:thing as well.
Speaker:Exactly.
Speaker:Because we are not for everyone.
Speaker:Like no one is for everyone.
Speaker:If you are for everyone, you are for no one.
Speaker:So really it may be also a good thing.
Speaker:But I think having a very strong personality
Speaker:which shows up in your description, in the communication, what's in your website and
Speaker:stuff, it kind of attracts to you because you seem like a confident person who knows what
Speaker:they are doing.
Speaker:Yes.
Speaker:And I think that maybe that may be helpful.
Speaker:But yeah, we are talking a lot about the website and I, I'm in this camp.
Speaker:I think you should have a website.
Speaker:I remember when I first, my first business was
Speaker:in 2009 and I had a dog walking business and that was what my partner was saying.
Speaker:You have to have a website and you have to have prices on the website because.
Speaker:And I knew I totally said yes, I, I have to.
Speaker:And I did, I did myself a website which was
Speaker:very basic.
Speaker:It was, but it still was on Squarespace and was very proud of it.
Speaker:Although completely different than now.
Speaker:But I really, it was this beautiful time when I, after a couple of months I was on the first
Speaker:page of Google for Don't walk in East London.
Speaker:So that was really.
Speaker:You can't do it now much, much harder because
Speaker:there's much more competition.
Speaker:Came from the fact that most dog walkers in my area, there was a lot of them but they were
Speaker:all still old school using word of mouth at that time and when.
Speaker:And customers were started already looking online for things.
Speaker:So I was the first one was coming up.
Speaker:So all my customers, pretty much all of them
Speaker:came from search.
Speaker:They liked my website because they looked
Speaker:professional.
Speaker:I think it looked professional when you compared with other businesses of the same
Speaker:type of.
Speaker:Because it was still done by me but it was
Speaker:fairly pretty and people at that time didn't have pretty websites.
Speaker:And now I think it's.
Speaker:Obviously everyone knows they have to be
Speaker:online but I think this kind of word of mouth thing was replaced by social media.
Speaker:So people are on social media and they kind of put their whole effort in it and they kind of
Speaker:close themselves in this,
Speaker:in this like for example, Instagram.
Speaker:I mean I, I'm not on TikTok at all.
Speaker:I, I stopped using social media really pretty much.
Speaker:But I still have Facebook and Instagram accounts and I sometimes look at them and I,
Speaker:there was a couple of years when I was very much on Instagram and I felt like you can't
Speaker:like if you're not on Instagram,
Speaker:like no one ever will ever find you.
Speaker:And I think lots of people are a bit like that and I can see it a lot with tarot readers and
Speaker:artists that it's Instagram or TikTok I think the most because they are more visual and this
Speaker:is kind of a visual, visual thing and it's just like they,
Speaker:they don't even have a website.
Speaker:And I just feel like it's a bit of the same
Speaker:thing as 15 years ago was with word of mouth vs website.
Speaker:I still think,
Speaker:you know, I think you agree this website is necessary.
Speaker:Oh yes, definitely.
Speaker:And even, I mean you said even for that dog
Speaker:walking business you had a one page site.
Speaker:I started my massage practice with a one page
Speaker:website.
Speaker:And even now a one page website would still be helpful because it's giving you another avenue
Speaker:to get found.
Speaker:They always say, you know, Instagram accounts can go away tomorrow.
Speaker:Facebook accounts, TikTok accounts, which is true.
Speaker:And it's also kind of like you can have your social media profiles, but why not go ahead
Speaker:and have a website even if it's one page.
Speaker:You could sell your services directly, you know, book people for readings.
Speaker:You can sell your tarot card decks there.
Speaker:I know people Also like being on Etsy.
Speaker:But if you can have your website, you're able to reach them.
Speaker:People can.
Speaker:I as a customer, I love being able to connect
Speaker:directly with the artist or directly with the reader and do a vibe check and see do I like
Speaker:them, do I get a good feeling, you know,
Speaker:because it does matter.
Speaker:So at least have a one page website.
Speaker:Yes.
Speaker:And if you're firmly in.
Speaker:I only want to be on social media,
Speaker:at least optimize your profile, which you can do this too for SEO.
Speaker:But yeah, I'm pretty firmly in the camp of you need a website.
Speaker:Yeah, there is something about like of course you don't own anything on social media.
Speaker:They can close your account.
Speaker:And it does happen to people.
Speaker:I know a few people who lost their accounts, their access to the accounts just because
Speaker:something,
Speaker:because someone clicked something was flagged that it was inappropriate or there was a
Speaker:mistake and there is no one to talk to about it.
Speaker:And you may lose everything in one day,
Speaker:really.
Speaker:But also it's just the algorithm changes and suddenly your stuff is not being shown to
Speaker:people who are even following you and you have,
Speaker:you can't do anything about that while the website is yours.
Speaker:Yes,
Speaker:but what to do to have this website actually ranked?
Speaker:Because I heard there is a very high possibility that you said it.
Speaker:I can't remember someone said this, that where is the best place to bury a dead body on the
Speaker:second page of Google search.
Speaker:That's such a terrible line.
Speaker:But it's very accurate.
Speaker:Yeah, absolutely.
Speaker:No one ever looks on the second page.
Speaker:So. So how to be on the first one?
Speaker:Yeah, and I will start off by saying I never promise anything, but what I have seen be
Speaker:very, very effective is to start by optimizing your main website pages.
Speaker:So at the very least there's something called an SEO title and a meta description.
Speaker:It may be called something else on the back end of your website and if you're curious
Speaker:about that or confused, you can always just Google it.
Speaker:You can say what's the SEO title for a Shopify website called.
Speaker:And it'll tell you and it'll tell you where to find it.
Speaker:The SEO title and the meta description.
Speaker:At least start there.
Speaker:So let's back up a little bit because I had those three questions.
Speaker:You answer them.
Speaker:We by the way, with those answers, we want them to be pretty clear.
Speaker:So if it's sticking with a business owner, if the tarot card deck or the tarot reading is
Speaker:for a business owner and you really want to reach those, then you could say that Tarot
Speaker:reading for business owner or entrepreneur.
Speaker:Tarot card deck for business owner or entrepreneur.
Speaker:You can find keywords that way, and that's part of why it's very helpful with your
Speaker:answers to be succinct.
Speaker:And then you can take those answers and use
Speaker:those to do keyword research.
Speaker:So you can find.
Speaker:We're going to assume that people have found
Speaker:keywords.
Speaker:Then you can go to your SEO title, then you can go to your meta description.
Speaker:These two pieces still show up in the traditional Google search results page.
Speaker:And it's basically like a headline and a summary.
Speaker:Your SEO title is the headline, your meta description is the summary.
Speaker:And I know I'm throwing lots of words at you that you probably haven't heard before and
Speaker:panicking a little bit, but the cool thing is these places exist on the back end of every
Speaker:website, every website page, every product page, every blog post page, and they're there
Speaker:just waiting for you to fill them in.
Speaker:And I have seen, even if people only fill these two things in, it helps their pages, it
Speaker:helps their products, it helps their services go out and get found and attract the right
Speaker:people to them simply by having those filled out.
Speaker:Because otherwise those little robots for AI searches or Google searches, they're guessing
Speaker:and we don't want them guessing.
Speaker:We want to be very clear about what we have
Speaker:and what we're offering and who we want to help and who we want to reach.
Speaker:And we want to say that in those places.
Speaker:So those are a couple places you could look
Speaker:to.
Speaker:Yeah, and I. They usually are not really hidden.
Speaker:They are even when you write on, I don't know, Medium or substack or if you, if you have a
Speaker:blog post on your.
Speaker:Whichever system you are using software for your website, it's usually at the end
Speaker:somewhere just before publishing or somewhere on the bottom there is.
Speaker:There is a SEO title and sometimes SEO Description or meta description, it says there
Speaker:is a.
Speaker:There is a box for it.
Speaker:And sometimes it even shows if you, if you go
Speaker:over the number of characters, it flashes red, but sometimes doesn't.
Speaker:But it says so you don't know how much you need to write.
Speaker:But it's, it's.
Speaker:And I used to in the past because I published
Speaker:mostly like also on my websites, but also when I was writing articles on Medium, I was always
Speaker:leaving this empty because I thought it's some kind of a code.
Speaker:I thought I didn't understand that I need to just write a sentence about what it is this
Speaker:article about,
Speaker:rather than.
Speaker:I just thought, oh, that.
Speaker:That needs to be some atm, HTML or something
Speaker:like that there.
Speaker:And I didn't know.
Speaker:So it was always leaving it empty.
Speaker:And I think, what a waste.
Speaker:But we don't know.
Speaker:I. I didn't know this stuff.
Speaker:People so often come to me and they're like feeling ashamed or bad that they didn't know
Speaker:to fill things in.
Speaker:I didn't know.
Speaker:Another thing I know you've heard me talk about.
Speaker:This is your H1 headings.
Speaker:It's the big title on top of any page and you
Speaker:need there to be one and only one.
Speaker:It's very important for accessibility.
Speaker:It's very important for discoverability.
Speaker:Again, whether it's an AI search or a Google search or something like that.
Speaker:I had like nine on my homepage when I started learning SEO and I was like, oh, goodness,
Speaker:this is really, really bad.
Speaker:I just thought it was a cute font.
Speaker:So many of us don't know to fill things in, like the SEO title or the meta description.
Speaker:We don't know how many H1s there need to be.
Speaker:We don't know.
Speaker:This is another thing I know you've personally done.
Speaker:We don't know that we can change the titles of our pictures that we upload to our.
Speaker:That is.
Speaker:Oh, no, you have to talk about that.
Speaker:This is a game changer.
Speaker:This is.
Speaker:Tell. Tell people about that.
Speaker:Because I don't think anyone knows a book.
Speaker:No, we don't know.
Speaker:So I have my own podcast as well.
Speaker:And one time that this comes up pretty frequently each week is if I have a guest on
Speaker:the show.
Speaker:Their headshot.
Speaker:Their headshot is always like red headshot 42.
Speaker:Who are you?
Speaker:Who's in the picture? Who do you help?
Speaker:Like, what's your title? Any of that stuff?
Speaker:So that's something that I. Being slightly neurotic about this stuff and wanting people
Speaker:to get found.
Speaker:I'm always changing the headshot names before I upload it into any of my stuff for my
Speaker:guests.
Speaker:You can also change the name of pictures that
Speaker:you bring in for again, product pages,
Speaker:your product page.
Speaker:You can have a picture of your tarot card deck
Speaker:and you can title it whatever it needs to be so that that helps you get found.
Speaker:A couple of important things to point out.
Speaker:You want to retitle it when it's on your
Speaker:computer before you pull it into your website.
Speaker:You want to title it so that it's like Word Dash, Word Dash, Word Dash.
Speaker:You don't want the underscores, you don't want spaces, you don't want periods.
Speaker:The only way that the robots can read these things quote unquote is if they have the
Speaker:dashes.
Speaker:So those are some things to know.
Speaker:But you really want to do that.
Speaker:Takes a little bit of extra time, but Goja knows how.
Speaker:So tell them that it is.
Speaker:It is like.
Speaker:Yeah, I was lucky that before I actually.
Speaker:When I, when I actually found you just before I was doing my proper website for my show
Speaker:before it was on your netsuite.
Speaker:So I luckily didn't have to do this all over again.
Speaker:I knew straight away that before I uploaded pictures and obviously there is a picture,
Speaker:several seven pictures for each product.
Speaker:I titled them with the name and then I thought about it what I want them to be found for and
Speaker:I realized I don't care that it's the name of my shop.
Speaker:I'm not famous.
Speaker:I mean now after several months people start
Speaker:googling the name of my shop.
Speaker:I can see it in Google Search Console but
Speaker:before.
Speaker:And that's still the best way how people find my shop is they Google for a particular Google
Speaker:but the name of a particular deck they are looking for.
Speaker:And sometimes it's like the name of the deck UK because they want to
Speaker:buy it here or in general.
Speaker:So I titled every, every picture has the name of the deck, the full name, not some shortened
Speaker:version which I use in my, you know, like my notes and stuff.
Speaker:No, it's a proper name of the deck how people would look for it sometimes with the name of
Speaker:an artist,
Speaker:if the artist is famous and could be also looked up and.
Speaker:And then just the number for the.
Speaker:At the end of the last dash and the number so
Speaker:they are in order the pictures just to differentiate them.
Speaker:But otherwise it's just the name of the deck and they come up, they come up in Google
Speaker:images a lot.
Speaker:And then people click to my website because I
Speaker:see it in Google Search Console that people do come not as many as through normal Google
Speaker:search, but they do and they,
Speaker:they come up high, all of them.
Speaker:So I guess many people don't do that.
Speaker:Maybe even including, maybe even including the artists,
Speaker:the authors, all sorts of things, they just don't do that.
Speaker:And it's.
Speaker:So it's important to have.
Speaker:Yeah, to have something not EMG5033 but also something that you actually really want.
Speaker:So I don't put my name on it because I don't, I don't need that.
Speaker:I put, you know, just the words what.
Speaker:What you really want it to be found for,
Speaker:not what you.
Speaker:If. If. Yeah, what.
Speaker:What you think people would be looking for.
Speaker:Rather than,
Speaker:you know, your favorites.
Speaker:You know, if you, I just think like, even,
Speaker:even the name of my shop is not that relevant because ultimately people, I mean, I do have
Speaker:now growing email lists and people who come back who actually check my shop first before
Speaker:they check others.
Speaker:But generally it's a shop, people come to buy something, this thing they want, not from a
Speaker:particular shop, but from, but this particular thing.
Speaker:So I, I, I rather highlight the products themselves.
Speaker:So then through the products, people come to the shop and I think it's brilliant.
Speaker:It's a lot of work because you have to rename every picture, but once it's done, is done
Speaker:forever.
Speaker:It is.
Speaker:Yeah, exactly.
Speaker:And then you don't have to go and re upload
Speaker:it.
Speaker:But so you did this like, definitely the
Speaker:easier way where you knew all of this stuff going into creating your shop.
Speaker:But I don't want that to discourage anyone who has a shop and who's like, oh no, I have to go
Speaker:back and do this stuff.
Speaker:And you could organize or prioritize it a
Speaker:little bit differently.
Speaker:You could choose one deck that you're going to go back and optimize the page for, for the
Speaker:month or for the week, whatever that is.
Speaker:You could decide to go, maybe you're going to spend a week or a weekend and just retitle all
Speaker:the images and bring them all into your website, re upload them.
Speaker:You can tackle this.
Speaker:However, it works well for your energy, for
Speaker:your capacity, for your calendar.
Speaker:And that's one thing that I really love about
Speaker:SEO, is that you can make these tiny tweaks along the way.
Speaker:Everything that you're doing is optimizing it so that it can get found, so that you can
Speaker:bring the right customers or the right clients to you, to your website so they can buy the
Speaker:thing or book with you.
Speaker:And I know that SEO can just feel very overwhelming.
Speaker:So I want to let anyone who's listening just know that it's okay.
Speaker:It can be one step at a time.
Speaker:And you were also saying about optimizing your social media bios and other things you are
Speaker:which are not on your website.
Speaker:So assuming someone doesn't have a website and
Speaker:they feel, oh my God,
Speaker:it's overwhelming, it's too much, I can't do this, I don't have time or capacity.
Speaker:But I do have this Instagram or TikTok or something else, how can they,
Speaker:what should they put there to be found?
Speaker:Yeah,
Speaker:you're so let's use Instagram as an example.
Speaker:This is what I'm constantly telling people
Speaker:About.
Speaker:So you have the name field, not your handle,
Speaker:but your name.
Speaker:Most people just put their name or their shop
Speaker:name or something like that.
Speaker:And maybe you happen to have tarot, the word tarot in there, but maybe you don't.
Speaker:You definitely want to make sure that tarot is somewhere in there, whether it's tarot shop,
Speaker:tarot card shop, tarot card deck, tarot readings,
Speaker:and if something else is a better fit for you and you're listening to this and you just
Speaker:happen to be listening to this,
Speaker:use whatever word works for you, but it definitely is.
Speaker:What do you want to get found for? What do you.
Speaker:What's a service or what's a product that you really want to sell more of or book more of?
Speaker:Put that in that name field there is a certain character count and they're always changing.
Speaker:So I usually just tell people to Google it, but it's called your name field as of right
Speaker:now.
Speaker:So it's like, what's the character count for the Instagram name field?
Speaker:And then in the bio section, you could add a couple of keywords in there too.
Speaker:You don't have to force any of this.
Speaker:It's really just looking at how you could be a little bit more specific.
Speaker:How can you be a little bit more clear about what it is that you have or what it is that
Speaker:you offer and put that in those couple of fields.
Speaker:You can also.
Speaker:Now that Google and Instagram are friends, you
Speaker:can also title your images before you upload them.
Speaker:Even something like a cover image for a reel or carousel images, just like what you were
Speaker:saying.
Speaker:You can have whatever the title is, dash one, dash two at the very end so that you can
Speaker:organize them properly for the carousel.
Speaker:But all of those little things matter.
Speaker:Yeah,
Speaker:that's true.
Speaker:And it's the same on any social media on
Speaker:substack, on Medium, on things that actually they very often I notice that I do have
Speaker:articles written on Medium and they come up very high in searches,
Speaker:sometimes higher than like even if you look for my shop for the Last Vistas, Taro and
Speaker:more.
Speaker:And then you've got Medium articles coming up
Speaker:far higher than my website because that is another thing which is maybe.
Speaker:Is it important or not? The. The ranking of the website?
Speaker:The trust.
Speaker:What is it?
Speaker:This number? The trust ranking?
Speaker:This like there is the.
Speaker:Which we can check in Ubers search, I think.
Speaker:What's ranking? So like, you know, YouTube has 99, but my
Speaker:website has five.
Speaker:It's like a trust ranking.
Speaker:What is it?
Speaker:Trust ranking.
Speaker:I'm not familiar with this term is it.
Speaker:Maybe I'm just doing it up.
Speaker:No, what, I mean,
Speaker:I'm just thinking what, what is this, this number that is allocated to every we website
Speaker:and the, the more,
Speaker:the more, the longer, the website exists, the more backlinks it has, the number goes higher.
Speaker:I think it might be the domain ranking or the domain authority.
Speaker:Yeah. And it still matters and you want to just make sure that you're following the
Speaker:basics so that stuff is in place.
Speaker:But this number, it's out of a hundred.
Speaker:And something like Google has like, they don't quite have a hundred, but they have like up in
Speaker:the 90s and,
Speaker:and they've been around forever.
Speaker:They have proven that they can help matchmake people with products or people with services
Speaker:or programs, whatever that may be.
Speaker:And it is showing that, hey, people trust this and they come back and they use it.
Speaker:So the way to get that, yes, you want people linking to your shop, AKA backlinks.
Speaker:You want people spending time on your shop, on your website, on your pages.
Speaker:You want people actually going through and making purchases.
Speaker:So there's all of these different indicators that are telling the search engines and now
Speaker:the AI searches as well.
Speaker:This is a trustworthy website.
Speaker:This is a trustworthy business and business owner.
Speaker:And it's all of those, all of the factors play a role because if you're very clear on who it
Speaker:is that you want to reach, what it is that you want to sell or do or offer,
Speaker:and it's very clear,
Speaker:you know what you're about and who's the best fit for you,
Speaker:and then you have people coming over to your website after they find you in a Google or an
Speaker:AI search and then they're purchasing.
Speaker:All of these steps add up to saying, hey, this
Speaker:is a very trustworthy website in person and business.
Speaker:But there is no need to panic if you look up and you see, oh my God, my website is only 5.
Speaker:No, no, no, YouTube has 99. So yeah, there is a reason for it.
Speaker:Yeah. And also I've noticed a good thing is to be.
Speaker:Well, you can't really fully control that because obviously it's what people say about
Speaker:you.
Speaker:But being mentioned in Reddit, on Reddit or in
Speaker:comments on, on videos, I just, I just found.
Speaker:And it's like literally yesterday because I, I do check in different search engines how, how
Speaker:my things come up and how my shop comes up and I was checking Bing and one of Those, on first
Speaker:two pages there was a video, TikTok video.
Speaker:I'm not on TikTok. So I knew it's not mine so I was clicked.
Speaker:I don't even have a TikTok account but I could watch it on the, on the, just as a lurker and
Speaker:it turned out is one of my customers who bought a deck and she reviewed the deck like
Speaker:did a little video on of unboxing of this deck and she mentioned that she bought it from my
Speaker:shop and,
Speaker:and mentioned in the comments because someone asked where did you buy it?
Speaker:And that triggered the coming.
Speaker:It showed, it showed my shop in search.
Speaker:So obviously, obviously it's also good to,
Speaker:good to be mentioned by other people but that is a bit like collaboration or being
Speaker:trustworthy enough that people do recommend you and, and, and Reddit.
Speaker:Reddit is full of people recommending different things to different people.
Speaker:So I think yeah, yeah, that's really exciting.
Speaker:You can, it is a little tricky to control that
Speaker:of course like you said but you can do some things to encourage that.
Speaker:So you could always encourage people to leave you like a Google business profile review.
Speaker:You could encourage them to tag you on Instagram if you are someone who has a shop or
Speaker:something that's like on social media.
Speaker:Yeah you can always do that type of
Speaker:encouragement.
Speaker:You could have that listed on your webpage, you could say that in a blog post or of course
Speaker:you could do something like an email.
Speaker:So yeah, it's all about, it's all about that.
Speaker:It's creating the feel that you want and encouraging people to be able to find you, be
Speaker:able to talk about you, be able to tag you.
Speaker:All of it matters.
Speaker:And then there is a big elephant in the room.
Speaker:The AI.
Speaker:AI searches.
Speaker:Now people start searching far more using AI
Speaker:to, to advise them different things.
Speaker:I,
Speaker:I do only, I, I do it only for checking how my shop shows up,
Speaker:having stupid conversations, chat GPT which I just don't find helpful at all.
Speaker:It's like sometimes I really start arguing like God sake.
Speaker:I ask for a particular deck which I know I only sell in the UK and it just gives me
Speaker:websites of other shops which don't sell it.
Speaker:So if I was a customer I would just start clicking on this other website and then you
Speaker:can't find it.
Speaker:It's so frustrating and it's just, yeah,
Speaker:I don't find it great.
Speaker:But people do use ChatGPT and Claude and other
Speaker:other AI helpers to, to search for things they, they want to buy or they want to advise
Speaker:on.
Speaker:And how does it tie with SEO? Because many people say oh SEO is dead because
Speaker:now everyone uses it.
Speaker:Yes, they do say that.
Speaker:And they are very, very, very wrong.
Speaker:The reason that a. So there's things called like aeo, which is like AI search, basically
Speaker:optimizing for AI search, then you also have something called geo and they're probably
Speaker:going to come out with another phrase like next week.
Speaker:They're always coming out with these phrases.
Speaker:The only reason, or a very, very, very large reason that these things work aeo, GEO is
Speaker:because SEO is in place.
Speaker:And even if people are not even realizing that they're optimizing their pages,
Speaker:they might be, and that might be very likely why they are showing up in these searches.
Speaker:Like they could be using their H1 heading.
Speaker:Well, they could be, oh, I see this SEO title.
Speaker:Let me add something here.
Speaker:Like they might be stumbling onto things.
Speaker:But the point of the matter is that if you follow the basics of SEO, optimizing your
Speaker:pages,
Speaker:making sure things are linked to each other, making sure that your website is saying
Speaker:something very similar to anything that your social profiles are saying,
Speaker:it gives the robots a very clear picture of you and they're able to recommend you.
Speaker:So following the SEO basics enables things like AEO and GEO to work.
Speaker:SEO is not dead.
Speaker:If you haven't done SEO yet, you're still going to need to start there in order for you
Speaker:to get found in an AI search.
Speaker:And actually just this week I have a client
Speaker:who got an inquiry.
Speaker:It's a therapist practice.
Speaker:They got an inquiry from AI search and we
Speaker:haven't done any of these like tricks or crazy wild things that work for AEO or geo.
Speaker:We've just followed the basics.
Speaker:Getting her website, her main website page is optimized blogging each month optimizing any
Speaker:kind of off site profiles like Instagram, so that there's a really good cohesive picture of
Speaker:her practice and it worked.
Speaker:And yeah, that is a good point as well.
Speaker:Cohesive picture of every.
Speaker:So do you think it's worth using the same wording in your Instagram bio, the same
Speaker:picture which you have on the website and let's say you have an Etsy shop, but you also
Speaker:have your website shop and then you have Instagram or TikTok.
Speaker:Should you use the same pictures, should you of yourself as the same wedding in the bio?
Speaker:Does it help?
Speaker:Yes, it very much helps.
Speaker:And especially with AI searches and wanting to
Speaker:get shown.
Speaker:There they are.
Speaker:The AI robots are scanning much more holistically now.
Speaker:So having the same words.
Speaker:This is why I start people with their websites
Speaker:first.
Speaker:So ideally I'll do that.
Speaker:But if you don't Have a website.
Speaker:You could start with your social profile or your Etsy listing, something like that.
Speaker:But you can take the keywords and the wording from like your about page or your contact page
Speaker:or your shop page, and you could take that and use it on your Instagram bio or your TikTok
Speaker:bio or something like that.
Speaker:But yes, very, very important to have this cohesive message, the.
Speaker:The same basically, like the same language for what it is that you sell, what you're known
Speaker:for, who it is that you want to get in front of, who you want to reach.
Speaker:Have that for your website, have that for any kind of Etsy listing, social profiles.
Speaker:And it really helps you to.
Speaker:To get found a lot easier and for the robots
Speaker:to make sense of what it is that you do and what you have.
Speaker:And to be honest, it helps, I think also real humans, your customers, if they click, oh,
Speaker:that's this person, you know, you kind of have this visual image.
Speaker:Oh, I've seen that before.
Speaker:It's. Oh, yeah, yeah.
Speaker:It's definitely the Instagram of that person
Speaker:whose shop I've.
Speaker:Or whose website I've been to.
Speaker:Because it's, you know, the same colors, the same wording.
Speaker:Yeah.
Speaker:So that helps, I think also not only our friends robots, but our human friends as well.
Speaker:Yeah. And please don't forget, I mean, I think your audience and you are very aware of like
Speaker:people first, people, other people worry so much about the robots.
Speaker:It's like, no, there's still humans here that ultimately have the credit cards or have the
Speaker:buying power.
Speaker:They're the ones you need to be speaking to also.
Speaker:Apparently now it's.
Speaker:That may be actually more in America.
Speaker:So maybe you, you.
Speaker:Because I don't think it works in Europe.
Speaker:The kind of buying through AI so people can send like through like that.
Speaker:You can ask ChatGPT to find you.
Speaker:I don't know, I want to buy something.
Speaker:And then it makes a decision.
Speaker:Once it finds it, it analyzes where it's the
Speaker:cheapest and it kind of purchased.
Speaker:Once you gave a command that you want to
Speaker:purchase it 100.
Speaker:It buys without,
Speaker:like with your.
Speaker:Has your credit card, your details, and it
Speaker:just buys it for you without.
Speaker:You don't do this final press.
Speaker:Yes, I'm buying it like AI.
Speaker:Your AI assistant is doing it for you.
Speaker:Of course you have to.
Speaker:You have to ask for it first.
Speaker:I'm gonna hopefully start buying random shit
Speaker:on your behalf.
Speaker:But it's kind of getting into this.
Speaker:But apparently there's some research that
Speaker:people are not fully trusting.
Speaker:No,
Speaker:that is true.
Speaker:And that's something that I've seen, whether
Speaker:it's.
Speaker:I have a client who is an editor for
Speaker:nonfiction authors in their books.
Speaker:And there's a lot of things that are coming up with AI like books being written just by AI,
Speaker:books being read by a quote unquote AI voice.
Speaker:It's weird.
Speaker:And what I'm seeing at least is that people
Speaker:don't like that.
Speaker:Even if, you know, on threads or on Instagram,
Speaker:people get enraged that they watched a video that was AI generated.
Speaker:They're not loving it.
Speaker:So we're being told people are loving things.
Speaker:But then what I'm actually seeing from humans is not that I do think that there are places
Speaker:where AI could be helpful, you know, generating ideas or synthesizing something.
Speaker:But all of this to say I don't think any tarot card shop owners or artists or readers need to
Speaker:worry because it is a very human to human kind of thing.
Speaker:So I still think that we're going to get the humans that are looking for you,
Speaker:looking to purchase from you, looking to book with you.
Speaker:So don't get too distracted with all of the AI chit chat.
Speaker:It's just, it's bizarre.
Speaker:It's a weird time.
Speaker:It is.
Speaker:And actually this is.
Speaker:But this is a different conversation.
Speaker:But AI is very much in a tarot.
Speaker:I mean this is a very big topic as well because more and more decks are being created
Speaker:by AI.
Speaker:I mean obviously not AI itself, but they are.
Speaker:They.
Speaker:People are using it, just whipping out more and more stuff in quick because it's such a.
Speaker:It's such a popular item now, a product and lots of people are buying it.
Speaker:And obviously if you can use AI, you can do it cheaper and quicker.
Speaker:So. But there is a big pushback.
Speaker:Like it's.
Speaker:It just becomes a big discussion that on Kickstarter and places where people just show
Speaker:produce their new work.
Speaker:And there is a lot of the questions about is
Speaker:the AI used now?
Speaker:Is the.
Speaker:The obligation to disclose if.
Speaker:If AI was used and how.
Speaker:And the biggest pushback is against decks which are using AI but not disclosing it or
Speaker:actually like lying about that.
Speaker:There is a lot of.
Speaker:There is a lot of.
Speaker:I mean it does become like the.
Speaker:It's the same with writing, creative writing.
Speaker:There is less trust now.
Speaker:Like people are very.
Speaker:Is there a lot of EM dashes in that? Maybe it was written by a.
Speaker:Or like it's so ridiculous.
Speaker:It just becomes.
Speaker:But at the same time, AI was trained on
Speaker:people's art and people's Writing,
Speaker:So obviously it's gonna mimic.
Speaker:So now we just feel like we have to prove we are not mimicking AI, Although it's.
Speaker:It becomes a bit ridiculous at some point.
Speaker:But I think it's quite interesting that people
Speaker:are not loving it as much as tech companies, I think, would like us to love it.
Speaker:Yeah.
Speaker:And that they're telling us that people love it.
Speaker:It's like, I don't know where you're getting your information,
Speaker:so thank you very, very much.
Speaker:Could you tell us how people can find you and.
Speaker:And where and what can you help them with? I mean, SEO, obviously, but how are you.
Speaker:How are you helping.
Speaker:Helping people?
Speaker:Yeah. So you can always go to my website, brittanyherzberg.com I am on Instagram,
Speaker:Brittany, Underscore Herzberg.
Speaker:And don't worry, you don't have to spell it.
Speaker:I'll give.
Speaker:I'll give the link to.
Speaker:They'll be below.
Speaker:Yeah, the links will be downstairs.
Speaker:And then I do have my podcast and I've been doing a lot more solo episodes and I
Speaker:definitely go in depth with SEO things.
Speaker:So that's the basic BE podcast.
Speaker:And then if you're interested in doing anything to improve your SEO, I do have an
Speaker:image optimization workshop, which I think might have been the one that you were at or
Speaker:listened to.
Speaker:Yeah, I was.
Speaker:Yeah, yeah, yeah, I did.
Speaker:Yeah.
Speaker:So there's the image optimization workshop there.
Speaker:There's other workshops.
Speaker:I have an SEO shop.
Speaker:And then the best way, if you want to work with someone to optimize your SEO is going to
Speaker:be something called the SEO sprint.
Speaker:So I work with you one to one in a very short container.
Speaker:We get your website optimized, and that could include products or collection pages or
Speaker:readings pages, anything like.
Speaker:And if you're ever curious,
Speaker:you can just reach out to me and I'd be happy to talk you through that.
Speaker:And you do work with people all around the world, not only in the.
Speaker:Oh, yes.
Speaker:Yeah, that's a very good point.
Speaker:I forgot because sometimes people think, oh, it's very, like, based in one place and kind
Speaker:of even people with physical shops.
Speaker:I remember on one workshop, the workshop there
Speaker:was like two people from Canada.
Speaker:And
Speaker:yeah, I do have a pretty international audience.
Speaker:It's pretty cool.
Speaker:And client base, too.
Speaker:It's very fun.
Speaker:Thank you very, very much for sharing all your knowledge and wisdom about that.
Speaker:And I hope people feel inspired to get more easier found online.
Speaker:Yes. Thank you so much for having me.
Speaker:So this is it for today.
Speaker:I hope you enjoyed my conversation with Brittany and that you got some inspiration for
Speaker:improving your own website and your online presence in general.
Speaker:And if I can advise one thing to do,
Speaker:definitely name those photos in a way that they include keywords for which you want to be
Speaker:found and your website, you want your website to be found,
Speaker:because that made a big difference to how my website shows up online.
Speaker:So I'm not sure what's going to be in the next episode.
Speaker:We'll see.
Speaker:It may be an interview,
Speaker:but I have a feeling that I'm going to record another walkcast and take you for a walk in
Speaker:the forest, because I am going to Poland in a couple of weeks,
Speaker:and I will be for a few days in the forest,
Speaker:which is my favorite place.
Speaker:And I may take you for a walk in Polish forest in the Lake District of Poland.
Speaker:We'll see.
Speaker:And until then, stay magical.
Speaker:Sam.
